Conveyancing Alerts answers the perennial problem of retaining conveyancing clients across the home moving cycle.
Conveyancing Alerts launched in 2018, and has gone from strength to strength with many progressive law firms seeing the value in building client relationships across the extended home moving cycle and benefitting from the early notification that their former clients have listed their property for sale.
Firms of all shapes and sizes are already receiving hundreds of Alerts each month and are using the service to drive up their client retention rates. Using these Alerts, they are proactively contacting former clients at the point they are returning to the market and in between 40% to 50% of cases are securing new sales and related purchase instructions.
Firms receive a daily email Alert with a simple Excel spreadsheet with all of the previous day’s Alerts.
Firms then retrieve their purchase file and make contact with their former client and typically secure their repeat instruction.
The service is priced at £12.50 + VAT per property supplied and firms can exclude properties being marketed for sale by particular agents.
Firms using the service have satisfied themselves that they are complying with a) GDPR legislation using Legitimate Interest as the basis for processing their former client data and b) the SRA Publicity Code which in version 19 excludes current and former clients from the prohibition on unsolicited approaches.
Brown & Co
“We estimate that well over 40% of these opportunities have been converted into new instructions. The cost makes the service a no – brainer for us – far and away our most cost-effective marketing.”
Martin Cudmore, Partner
“It works really well. Former clients are impressed to hear from us and the relationship just picks up where we left off”
David Pett, Managing Partner
“Conveyancing Alert puts us in the driving seat. As a business, we’re actively engaging with our strongest market segment, not sitting back passively hoping they remember us.”
David Parton, Partner
We are a niche business working in the residential property sector. As a disruptor to the legal sector we welcome enquiries from media, possible partners as well as law firms.