Anderson Rowntree use The Conveyancing Map to explore new market insights
Posted on 10th September 2019 at 16:04
Anderson Rowntree, a leading law firm in West Sussex is using The Conveyancing Map to explore their competitive position in the region and inform their strategic planning.
The reports they commissioned provide the elusive empirical base so often missing from the business planning of law firms.
“We were amazed at the richness of detail available from this data” said John Dickerson, Practice Director, "We already have a clear business plan that we’ve backed up with comprehensive marketing support and we wanted to validate the residential conveyancing landscape in our target areas better – The Conveyancing Map came up with the goods, delivered valuable insight, interpreted our strengths, profiled our competitors and identified development areas.“
The Conveyancing Map has been brought to market by Richard Hinton a former Marketing Director at Shoosmiths and latterly Head of Conveyancing at LexisNexis Visualfiles and subsequently Business Strategy Director at Searchflow.
“I’ve always been struck by the dearth of actionable data available to conveyancing firms” he said. “In my experience, lawyers are reluctant to commit to a course of action without compelling evidence. The Conveyancing Map is derived from Land Registry data and delivers just this level of objective business insight.”
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